Citroën is strengthening its partnership with Arsenal Football Club, as the Club's
Official Automotive Partner, in a new three year extension to the existing agreement.

In addition to a significant branding presence around Emirates Stadium,
Citroën will develop its integrated partnership programme, with new marketing,
digital, dealer and promotional activities. As part of its expanded relationship,
Citroën will also be promoting its association with Arsenal outside the UK,
within Europe and China.

Retaining the use of Citroën's squad of talented vehicles, coaches
and staff will benefit from recently introduced models such as the
non-conformist New Citroën DS4, the New Citroën C4 and the
instantly recognisable Citroën DS3 - Top Gear Magazine's
Car of the Year.

Citroën's highly versatile LCV line-up will be used to transport
training equipment around the country, as well as supporting
the Club's community outreach programmes.

Linda Jackson, Managing Director at Citroën UK, commented; "Teaming up with
Arsenal Football Club for another three years will allow us to develop and build
on our positive association with one of the most successful English football
clubs of the modern era. Citroën is recognised for creativity, distinctive style and
ambition, and we're proud to be supporting a team like Arsenal that shares
those same values."

Vinai Venkatesham, Head of Global Partnerships at Arsenal Football Club,
added; "We are delighted to be renewing with Citroën. Given the
strength of our relationship, it was only natural that both parties wanted
to extend and expand this successful affiliation further. Citroën has
brought a huge amount of enthusiasm to the partnership since
2008 and played a very supportive role in our Charity and
community projects; we hope to see that continue. It's also an
exciting time to be working with them as they continue to
roll-out their award winning DS range, and we look forward
to developing a number of joint initiatives
to run throughout Europe and China."

Citroën has worked with Arsenal on a number of projects during the last three years,
creating the Ultimate Fan's Car with cartoonist Gerald Scarfe in aid of Teenage
Cancer Trust. Earlier this year, Citroën worked with radio-control car artist Ian Cook
and members of the Arsenal first-team to produce a painting that was auctioned
in aid of the Club's 2010/11 Charity of the Season, Centrepoint. Citroën also
introducedan Advanced Driver Training Programme for Arsenal's young reserve
team players to increase their awareness and safety behind the wheel.

Arsenal's first team have unveiled a unique life-size piece of artwork that players helped create using radio-controlled cars as their
paintbrushes.

Revealed in a goalmouth at the Club's Hertfordshire training ground, the image depicts a goal celebration created with Club
partner Citroën - using radio-controlled models of the New C4. Part of Arsenal's 'Be A Gooner. Be A Giver.' initiative, the
artwork was commissioned in aid of Centrepoint - London's largest youth homeless charity and Arsenal's Charity of the
Season 2010/11. The original artwork will be auctioned at Arsenal's Annual Charity Ball next month.

Artist Ian Cook of Popbangcolour began painting the piece at Emirates Stadium during Arsenal's dedicated matchday
for Centrepoint against Fulham in December 2010. The 3metre x 1.5metre artwork continued at Arsenal's Training
Centre with the help of Gael Clichy, Laurent Koscielny and Wojciech Szczesny, assisted by two young people who are
helped by the charity.

Cook commented; "It's great to see the final piece sitting in the goal. It's taken over 50 hours to create, which all
started at the Emirates back in December last year. I think all three players enjoyed playing with the Citroën
radio-controlled cars and hopefully they are as proud of the finished piece as I am. I've got my fingers crossed this
will raise lots of money for Centrepoint."

Gael Clichy, who visited Centrepoint's hostel in central London at Christmas time to meet the young people

with whom the charity works, added; "This is the second time I've been part of a very unique art project with Arsenal and Citroën for
its Charity of the Season initiative. It's a bit creative, it raises money and you are able to do something a little different with the young
people who are the most important part of the Club's partnership."

This initiative forms part of Arsenal's season-long 'Be A Gooner. Be A Giver.' campaign. The Gunners aim to raise £500,000
to create a state-of-the-art service in a refurbished building in Soho, which will help homeless young people across London to
develop the essential life skills to get back on their feet and stay off the streets permanently.

Centrepoint hostels are located across London and range from night shelters for emergencies; to hostels for short stays;
to long-term supported flats; and centres with facilities for learning on-site. These services mean a place that homeless
young people can call home and they provide over 290,000 nights' accommodation to homeless young people every
year. However, some of the buildings are in drastic need of redevelopment - they need refurbishing, expanding,
modernising and a fresh lick of paint.

A video of the project is available to view on YouTube http://youtu.be/DZnIewwND8I

Citroën, the official car supplier to Arsenal Football Club, has introduced an advanced driver-training programme to teach the North
London Club's young reserve team players valuable on-the-road awareness and driving skills.

Statistically, 17-24 year old males make up just 9% of the driving population, but represent almost 25% of all crashes that cause
death or injury* on UK roads.

Under the programme banner "How To Take Corners", Citroën joined forces with Neil Banfield, Arsenal's Reserve Team
Coach and the Institute of Advanced Motorists (IAM Drive & Survive), to develop a driving programme that would increase
player safety behind the wheel.

"The players will spend a vast amount of time preparing for training and matches, and by working with Citroën we wanted
to ensure that they make similar preparations when they get behind the wheel of a car", explained Banfield.

"Spatial awareness is as crucial on the field of play as it is on the road and we have looked to transfer these skills to
help their driving safety."

Reserve team players, including Craig Eastmond, Emmanuel Frimpong and Wojciech Szczesny completed an
IAM Drive & Survive online risk assessment, e-learning course, attended a driver awareness seminar and took
part in on-the-road driver training in the brand new Citroën DS3.Banfield continued, "While it is our job to

best prepare the players for the football pitch, it is also of paramount importance to develop skills off the field. As part of the players'
education here,they will learn a variety of life skills, but this is the first time we have educated them on the rules of the road, and we
hope to integrate this into the programme on a regular basis."

Arsène Wenger comments, "As a club we invest a lot of time in to the education of our players. We can help shape these young
players' careers, and continuing their development off the pitch is equally important to us. We're grateful for the time Citroën
have spent getting behind this project and know the players will benefit."

Arsenal footballer, Craig Eastmond, comments on his driver training, "I've learnt so much from the lessons, but the most
important thing is to be aware of other drivers and ensure they are aware of you. I'm going to take everything on board
and hope to pass on advice to others. For example, when turning right you should move to the left so you can get a
better view of the road you are turning into."

Marc Raven, Citroën Communications Director, comments, "The reserve team are the future of Arsenal Football
Club and Citroën is proud to be able to work with Neil and the team to increase the safety of its players. We hope
that the driving programme has helped focus their minds on the dangers of the road, reducing the chances of the
squad becoming part of this worrying statistic."

View the video on the Citroën Active YouTube Channelhttp://www.youtube.com/citroenactiveor via this link:
http://bit.ly/9rghy2

* Institute of Advanced Motorists data

Arsenal's season just got a whole lot better with the inauguration of luxury new pitch-side seats at Emirates Stadium courtesy of
Citroën, the team's official car supplier.

Designed by Loughborough-based Auto-kit International (www.auto-kit.co.uk), the sporty, figure-hugging seats feature Arsenal's
crest and Citroën's new logo sewn into the top-quality leather.

Arsenal manager, Arsène Wenger, commented: "We are delighted with the new Citroën dugout seats, which are a real
improvement and very much in keeping with the overall stadium design."

Martin Mangat, Auto-kit's commercial director said: "It's been a great pleasure to create these 40 beautiful seats for
Arsenal." Andy Mangat, managing director of Auto-kit also commented: "We're proud that Arsène Wenger and the
players are now able to watch the game in comfort and style."

Since 2008, Arsenal staff, management, coaches and players have been enjoying a fleet of award-winning
Citroën vehicles, including the stylish new C5, smart C4 Picasso and practical Berlingo Multispace. Citroën's
spacious LCVs have also proved equally helpful, transporting training equipment to matches all around the
country.

Citroën, Arsenal Football Club's official car supplier, has donated a stylish new C4 to the club for a unique project with famous
artist, Gerald Scarfe CBE, to raise awareness and funds for the Teenage Cancer Trust.

Scarfe, whose illustrative history includes the visuals for Pink Floyd's The Wall, teamed up with players Gael Clichy, Manuel
Alumnia and Robin van Persie at Arsenal's training ground on Monday 5th January to suggest some preliminary thoughts
on the design for the Arsenal-inspired Citroën C4.

Scarfe will be working on the design over the next month, then the unique creation will be transferred onto the Citroën
C4 and unveiled in February. The car will then be exhibited at various locations, including Emirates Stadium, and raffle
tickets will be available to purchase in person or through the partnership's dedicated website:
www.beagoonerbeagiver.org from March 2009 for just £2 each.

Xavier Duchemin, Managing Director at Citroën UK commented "Citroën is excited to be working with both
Arsenal and Gerald Scarfe on this fantastic project, and delighted to be helping to raise funds for such a
worthwhile cause as Teenage Cancer Trust."