Executive cars are generally seen as the flagship of an automaker’s model range - these cars are usually large, comfortable saloons that are well-appointed with the manufacturer’s latest technology, especially in relation to online and telephone connectivity. The ‘executive car’ term was coined in the 1960s to refer to premium cars aimed at mid-level and senior managers.

They are sometimes referred to as mid-luxury cars, and are generally as big, or bigger than, a large family car. They are characterised by being roomy, powerful and very well-appointed, justifying a price point normally higher than more traditional saloon cars. Although usually a saloon body shape, large hatchbacks with luxury features can also be marketed as executive cars.

As well as a larger body and high level of standard equipment, executive cars are usually created with a comfortable and spacious rear seat so they can be used by people who employ drivers and often do business while on the move. Leather interiors and trims in high-end materials such as polished wood or brushed metal are commonly used to create a true luxury car feel.

C5 SALOON

DS4

DS5

C5 SALOON
The Citroën C5 is a large saloon car that epitomises executive luxury. It features imposing yet lean design lines, roomy interiors and powerful diesel engines. The rear seats are spacious and there is also plenty of room in the front. Hydractive 3+ hydro-pneumatic suspension adds to the overall comfort on some models.
DS4
Citroën DS4 is a crossover hatchback with a high stance driver position and plenty of room for passengers as well as cargo. It is a stylishalternative to the traditional ‘practical saloon’ executive car and appeals to a younger, affluent market. There is a choice of diesel and petrol engines as well as a high level of standard equipment, including interior lighting that can be adjusted to personal taste.
DS5
Now considered the flagship car of the Citroën line-up, Citroën DS5 has already won Top Gear Family Car of the Year 2011, and it breaks new ground with the diesel-hybrid engine option. With hybrid cars growing in popularity, DS5 represents an opportunity to combine executive car luxury with environmental responsibility. Head-turning exterior design, generous interior and aeroplane cockpit-style touches that are both stylish and practical, DS5 is a truly unique entrant in the executive car segment.

There are three cars across the Citroën range that appeal to the executive car market. While the C5 offers more traditional styling, DS4 and DS5 both represent an individualistic approach to executive motoring without sacrificing the luxury car touches that appeal to high-end customers. Citroën’s DS line is aimed at those who prefer a quirky twist to the design of their executive car.