Executive cars are generally seen as the flagship of an automaker’s model range - these cars are usually large, comfortable saloons that are well-appointed with the manufacturer’s latest technology, especially in relation to online and telephone connectivity. The ‘executive car’ term was coined in the 1960s to refer to premium cars aimed at mid-level and senior managers.
They are sometimes referred to as mid-luxury cars, and are generally as big, or bigger than, a large family car. They are characterised by being roomy, powerful and very well-appointed, justifying a price point normally higher than more traditional saloon cars. Although usually a saloon body shape, large hatchbacks with luxury features can also be marketed as executive cars.
As well as a larger body and high level of standard equipment, executive cars are usually created with a comfortable and spacious rear seat so they can be used by people who employ drivers and often do business while on the move. Leather interiors and trims in high-end materials such as polished wood or brushed metal are commonly used to create a true luxury car feel.
There are three cars across the Citroën and DS range that appeal to the executive car market. While the C5 offers more traditional styling, DS 4 and DS 5 both represent an individualistic approach to executive motoring without sacrificing the luxury car touches that appeal to high-end customers. The DS line is aimed at those who prefer a quirky twist to the design of their executive car.