UPDATE: Citroën DS5 Price and release date announced !
Citroën UK and Arsenal Football Club have produced a series of cinemagraphs – subtly animated images – featuring New Citroën DS5 and first team players Mikel Arteta, Laurent Koscielny and club captain Robin van Persie.
Revealing hints of movement in each composition, the cinemagraphs show the players executing their best ball skills around Citroën's brand new flagship and executive car, DS5.
Citroën was the first in the automotive sector to produce cinemagraphs, with a stylish series of New DS5 pictures. Now, with this new series, Arsenal has become the first top-flight football club to use the format.
Citroën has been Official Vehicle Supplier to Arsenal Football Club since 2008, providing the club with a full fleet of Citroën's award-winning line-up. In 2011, Citroën and Arsenal confirmed a new three year extension to the partnership.
Marc Raven, Communications Director at Citroën UK commented; 'Embracing innovative technology, Citroën pioneered cinemagraphs for the automotive industry and we're delighted to be using the format to support our association with Arsenal Football Club. The players had a lot of fun in the production of these and I hope they're as happy with the results as we are.'
Vinai Venkatesham, Head of Global Partnerships at Arsenal Football Club commented; 'This has been a great activity to kick off the newly extended partnership between Arsenal and Citroën. The cinemagraphs make fantastic visuals, are very eye-catching and we're delighted to be the first club to get involved with the technology.'
Learn more about the DS5:
DS5: the best family car?
The art of DS5 design
DS5's first outing at Frankfurt
Citroën DS5 UK premiere on Top Gear Live 2011
Discover more at ds5.citroen.co.uk